A regular magazine or newsletter used in a company for its employees and also for an indirect image to outsiders.

The occupants of a house treated as a unit. A group of people staying together as a family; for demographic emotional and economic studies, all house-holds are taken together as a homogeneous sector.

An advertising agency of a company whose area of operation is not advertising as a business but prepare and display its own advertising.

(Informal) Ostentatiously aggressive.

Any capital that moves frequently from one country to another in search of higher rate of interest is called hot money. Investment that is perched on liquid instruments for instant mobility.

The practice of sharing workspaces or moving from desk to desk according to needs; with high-tech I.T. system a stable or large office is assuming less importance.

Purchasing enough of stocks of a company with a view to control it.

A unit for measurement of power. One horse power is equivalent to 746 watts.

Old form of balance sheet, showing net assets (on the right) and capital employed (on the left) side by side.

The growth effected in a firm by creation of additional facilities common with the increase in productive activities of the firm.

The practice of booking advertisement spaces in various types of publications simultaneously.

(Informal) Ostentation in the matter of promoting something.

A person who undertakes secretarial responsibility of an undertaking without remuneration or at a nominal honorarium.

Buying of items displayed on TV by making phone calls.

A web site’s main or central page, or, alternatively, the page that appears on your browser when you log on.

The capacity of a TV programme to attract an audience for a full season.

The account spent in connection with carrying of inventory.

A company that holds shares of other companies and thereby controls them.

A term in bills of exchange or cheques. A holder in due course is a person who owns a bill on its face value without being aware of any early history.

A term used in negotiable instrument act. The value refers to the consideration behind a ‘bill’ through the same may refer to a prior debt or liability.